General Provisions Essay

An obligation is a juridical necessity to give, to do, or not to do. JURIDICAL NECESSITY – juridical tie; connotes that in case of noncompliance, there will be legal sanctions. – An obligation is nothing more than the duty of a person (obligor) to satisfy a specific demandable claim of another person (obligee) which, if breached, is enforceable in court. – A contract necessarily gives rise to an obligation but an obligation does not always need to have a contract. KINDS OF OBLIGATION A. From the viewpoint of â€Å"sanction† – 1. CIVIL OBLIGATION – that defined in Article 1156; an obligation, if not fulfilled when it becomes due and demandable, may be enforced in court through action; based on law; the sanction is judicial due process 2. NATURAL OBLIGATION – defined in Article 1423; a special kind of obligation which cannot be enforced in court but which authorizes the retention of the voluntary payment or performance made by the debtor; based on equity and natural law. (i.e. when there is prescription of duty to pay, still, the obligor paid his dues to the obligee – the obligor cannot recover his payment even there is prescription) the sanction is the law, but only conscience had originally motivated the payment. 3. MORAL OBLIGATION – the sanction is conscience or morality, or the law of the church. (Note: If a Catholic promises to hear mass for 10 consecutive Sundays in order to receive P1,000, this obligation becomes a civil one.) B. From the viewpoint of subject matter -1. REAL OBLIGATION – the obligation to give 2. PERSONAL OBLIGATION – the obligation to do or not to do (e.g. the duty to paint a house, or to refrain from committing a nuisance)

Dollar General Case

Dollar General: Case Study #1 Timothy Mayer Professor Perreira 02/01/2010 Executive Summary: Dollar General Corporation is a leader in the discount retail industry, but clearly could use new information systems to further establish its presence and dominate the industry. The ability of Dollar General to set up new stores quickly, at a low cost, and efficiently has enabled them to maximize their revenue, while keeping costs minimal. Dollar General is very dependent on the ability of the management they place in charge of each store opening, known as the setter, to coordinate the process and make sure the opening runs as smoothly as possible. The setter must be able to train the store manager to run the Dollar General store to the exact specifications presented by the upper management of the company. Dollar General does depend on some information systems to help open and establish its stores. They have contracts with companies, like IBM and Spacenet, which set up most of the technological requirements for their stores. These relationships allow for Dollar General to monitor and accelerate the creation of new stores in a way that is familiar and comfortable for them. However, once the stores are up and running information systems are not utilized to their fullest extent. This has lead to numerous inventory and employee issues that are costing the stores and company money. With the economy in the USA at one of the lowest points it has been in history, Dollar General is in a perfect position to increase sales and establish a greater industry presence. They must adapt and embrace though technology that can help establish this growth in order to continue to be successful. Case Study Dollar General’s use of information systems is a far from perfect system. They have the technology in place for the most part, but do not fully utilize its potential. They clearly do not fully embrace technology. They use a satellite system over a higher speed options and do not use networks to enhance their operations. Their reasoning for this is to keep the overhead costs down, but this increasing the overall deficiencies of their business. The main process that suffers from the lack of information systems s their inventory process. When inventory arrives at a store, it is not scanned nor is the amount of goods verified or noted. This had lead to the shrink rate, the amount of loses in sales a store writes off, to increase and develop a distrust between corporate management and the employees at the stores. Dollar General uses inventory information systems at their distribution centers already. By adapting this technology on the store level, Dollar General will be able to sol ve one of the biggest problems they face. Dollar General clearly has found a niche in their industry that has worked for them for years. In order to keep their status and grow further they need to increase the budget they provide to each store for technology systems. The economy of the United States is at a perfect place for discount stores to flourish. The limitations and issues created by the lack of advanced systems will eventually catch up to them and cause more losses of revenue. The initial costs might be greater, but over the long term Dollar General will position itself in a better place.

Marketing Plan for the Successful Entry of Apple Inc into the Indian Essay

Marketing Plan for the Successful Entry of Apple Inc into the Indian Market - Essay Example According to the essay the marketing mix, which includes the product, price, place, and promotion, is also discussed as a sub topic in the paper used to devise ways of creating strategies to market the Apple products in the forth-coming years. The key findings in the study are that Apple products are of high quality and hence sold at high prices hence attracts mainly wealthy customers. It is therefore recommended that the company strategize ways to reduce their prices to attract many customers. India is a developing nation and Apple Inc will benefit a lot by ensuring the new products they offer in the existing markets are of high quality and long lasting.From this paper it is clear that marketing activities involves promoting the products and services to make people in the community know that they exist and they use strategies such as advertising, marketing communications and public relations to ensure that they reach many people. Marketers design products in a way that that makes th em durable by using pricing and marketing research tools.  The report in this paper is going to define and evaluate the role of marketing in the Apple Inc. responding to launching of new products and services in its existing market in India. The strategic options available for the company together with justifications why the competitive strategy was developed as part of the plan of Apple Inc. in India will be evaluated.

US History Essay Example | Topics and Well Written Essays - 500 words

US History - Essay Example For instance, â€Å"American values, traditions, institutions, interests, and aspirations increasingly diverged from those of England†. The bitter memories of suffering in the hands of British redcoats during the war had also helped induce a feeling of camaraderie among the Americans. To add to this growing divide, King George II and later King George III were indifferent and arrogant in their attitude toward the colonials. The Americans were also intent on vengeance for the excesses committed against them by the redcoats in the form of â€Å"extortion of supplies, homes and men† during the war. Moreover, as the Crown was in heavy debt after the war, it imposed an array of taxes on Americans, which the latter found unacceptable. The seeds for the American independence that were sown during the French and Indian War gained momentum after the conclusion of the war in 1763. American colonials were growing indignant due to the barrage of new taxes that were imposed on them by the British crown. The public unrest was understood by its leaders, who responded according to the dictates of their conscience. The political and intellectual culture in America during and after the year 1763 is a primary factor in the success of the revolution. For example, the literate and well-read populations of colonials were presented with the case for an independent America. They communicated to the colonials the necessity to fight for their rights and freedom from oppression. To quote, â€Å"From 1763 through 1775, 43 newspapers across the colonies deepened feelings of outrage among ever more Americans by publicizing an ever-expanding litany of the Crowns abuses of power. Printing presses cranked out thousands of copies of hundreds of books, pamphlets, sermons, and broadsides whose authors boldly condemned the Crowns violations of the British "Constitution" and the rights of all Englishmen. During those dozen years,

Choose a country, which underwent a recession, and where fiscal and Essay

Choose a country, which underwent a recession, and where fiscal and monetary policies were used to overcome the recession - Essay Example It is said to be integral in a free trade economy. The United Kingdom recession of 1981 was a result of the monetary strength which in turn affected manufacturing and by the government’s policy to reduce its past inflation of 27%; they enforced a stringent monetary policy by impeding their borrowing. Taxes were increased and the consumer’s purchasing power was diminished resulting to a downfall in spending. After a decade, in 1991 a ‘boom and bust’ of the UK economy ensued. Growth was seen at rapid growth that became unsustainable that inflation rose to 10%. Again, government set in and imposed interest rates to halt the people’s spending. These interests had a domino effect as it affected mortgage consequential to foreclosure of housing loans or sell thereof (EconomicsHelp, n.p.). Recession is a phase of the business cycle usually following a peak. It is a period characterized by a decline in the total output, income, employment and trade. This econ omic downturn is also marked by the widespread contraction of business activity in many sectors of the economy. But because many prices are downwardly inflexible, the general price level is more likely to fall only if the recession is severe and prolonged. If an economy fails to recover from a recession, then a depression occurs (McConnell and Brue, 134). The economy of the United Kingdom is no exception for these economic recessions as they already experienced and recovered from recessions several times. What is apparent in today’s economy is that it has a global characteristic which has a worldwide effect among interdependent countries. Many believe that a plummet in Real GDP will ultimately affect employment. In the Great Depression of the 1930s which included the UK, the famous economist Keynes debunked this concept and contended that negative output over a period will not necessarily clear out on its own as was regarded by the notion of the self-correcting aspect of a fr ee economy. He cited that there are four reasons for this; first, â€Å"Firms should cut wages to reflect lower prices but in reality workers are very resistant to cuts in nominal wages,† second, â€Å"2. If wages were cut in response to unemployment workers would have less spending power therefore AD would continue to fall,† and third, â€Å"In a recession people have low confidence and therefore spend less. Keynes said this was the â€Å"Paradox of Thrift† (EconomicsHelp, n.p.). In typical years, gross investment or all the country’s investment goods - both that replace machinery, equipment, and buildings that were used up or worn out or just made obsolete in producing the current year’s output and any net additions to the economy’s stock of capital exceeds depreciation or the amount used up over the course of a year (McConnell and Brue, 116). During these years, the net investment is positive and there will a recorded rise in nation†™s stock of capital. However, if gross investment is less than depreciation, net investment will be negative. This means that the economy is disinvesting because it is using up more capital than it is producing. When this happens, the nation’s stock of capital will shrink. When capital shrinks, the economic activities will also decline or slow down. This is what happened in the Great Depression of 1930s and its effects were felt by all countries across the world. Banks play important role in an economy. They act as intermediary between the producing and the consuming units. Banks take in leakages in

Science Fiction and Film Essay Example | Topics and Well Written Essays - 2500 words

Science Fiction and Film - Essay Example Further, rather than limiting the text, science fiction constructs have been argued to actually engender more insightful philosophical investigations. In a popular science fiction blog, writer Brad Templeton (2010) recently indicated, In mainstream literature, the clichà © is that the purpose of literature is to â€Å"explore the human condition.† SF tends to expand that, to explore both the human condition and the nature of the technology and societies we create, as well as the universe itself†¦ The best hard SF thus explores the total human condition. In this sense, the futuristic settings and slightly fantastical subject matter aid the text in constructing an investigation into the nature of humanity that otherwise couldn’t be as successfully broached in more traditional writing or film. While the nature of science fiction is broad to the extent that it can encompass most literary examinations, it seems that despite its genre characteristics the central concern of the science fiction text is the examination of the humanity of its characters. In Ridley Scott’s Blade Runner and the Wachowski brother’s The Matrix the nature of humanity is literally explored through the philosophical investigation of what it means to be human. In examining the philosophical quandaries posed by Blade Runner and The Matrix, this essay demonstrates that despite their technologies and futuristic settings, the central concern of these science fiction works is the investigation into humanity and what it means to be human. Blade Runner posits a future world wherein the Tyrell Corporation has constructed a robot so equal in intelligence to its creator that upon its revolt on a distant planet it had to be banned on earth. The film opens with an investigator questioning a man seemingly to discover whether he is a replicant; that is, one of the robotic beings that have been outlawed on earth. By Director Ridley Scott opening the film with this

Globalization of Nursing Practice Article Example | Topics and Well Written Essays - 750 words

Globalization of Nursing Practice - Article Example This is evidenced in Savitha’s case where she sought for treatment for unlicensed doctor, to a practitioner then to main hospital for two weeks. During this period, she spent $20 on transport and medical services and at the same time she lost $20 of her income as she did not work. Her poor health negatively impacted on her income (Jones & Barlett Learning). Savitha’s poor health decreased her own productivity. By being ill, it means that Savitha drew more attention to her sickness. This shows that most of the time and dedication she gave to her work was diverted towards addressing of her illness. This will in turn be reflected by being less productive in her work. From the case, it is evident that she lost two weeks away from work while seeking for treatment. She took this action because she felt that she was ill, thus unhealthy. The condition of being unhealthy and missing for work made her less productive. This case shows that, by being unhealthy, Savitha became less productive. The difference of the health of some cultures such as Savitha’s and the health of American culture can be explained in terms of health and equity and health expenditures and outcomes of these cultures. In the context of health and equity, Savitha’s culture is from a poor village in India, she seeks treatment treatments from unlicensed doctor because health systems do not respond to her needs with equity but as a poor person. From a poor village, she undergoes many expenses on seeking for health services that she later pays for herself. This shows that the expenses on medical services are based on one’s income. This is different from America, as expenses on medical services do not reflect one’s income. On the grounds of health expenditures and income, Savitha is from a low-income country that is spending low share of GDP on health issues. This means that the nation spends less amount of its income for medical services that have resulted to scar ce and distant health services especially in poor villages (Jones & Barlett Learning). Most of the countries expenditures on health on the bases of its share of national income are directly related to the status of health. The countries with low income spend less percentage of their national income on matters of health. This leads to low status of health such as low life expectancy. This is evidenced in the case of Ghana where their expenditures on health are low with a corresponding low life expectancy. The high-income countries spend a greater percentage of their national income on health which is reflected with better health. Germany is an example where its expenditures on health as a share of national income are high with increased and better health services. Hence, as the country expends more on health as a share of national income, there is an observed increase in health of its people (Jones & Barlett Learning). Expenditures from my country of origin comes from the government and other sources, hence the expenditure on health consists of public and private sectors. Considering that cost effecting analysis will not be effective if used solely in making choices among investments on health systems, I would incorporate equity. One of the reasons for equity consideration is that people are entitled to different income. Most likely, those under low income find it difficult to cater for their own medical expenses. Equity consideration

THE EXCLUSIONARY RULE Essay Example | Topics and Well Written Essays - 1000 words

THE EXCLUSIONARY RULE - Essay Example On the other hand, under the Fifth Amendment no person â€Å"shall be compelled in any criminal case to be a witness against himself† (United States Constitution, Fifth Amendment) thus, a person is protected from self-incrimination. In the same manner, the Sixth Amendment guarantees the right to counsel, thus a statement made by a person to the police without the assistance of his or her lawyer may be excluded from the court proceedings (Berg, 2008). The application of the exclusionary rule in the United States has been defined by many leading cases decided by the Supreme Court. The case of Boyd v. United States (1886)1 is one of the earliest leading cases where the Supreme Court applied the exclusionary rule together with the Fourth Amendment. According to the Court in this case, the invasion of the â€Å"indefeasible right of personal security, personal liberty, and private property† violates the provision of the Fourth Amendment and any evidence gathered through the unreasonable search and seizure should be excluded in the court. The application of the exclusionary rule in relation to the Fourth Amendment was later on strengthened by the decision of the Supreme Court in the case of Weeks v United States (1914)2.The case of Weeks v United States (1914)3 is the first case where the United States Supreme Court established a strong exclusionary rule under the Fourth Amendment. According to the Court in this case, the warrantless seizure of objects or items from the residence of a private individual is a violation of the rights established under the Fourth Amendment and as such, these objects or items may not be used as evidences in a court proceeding. The Court also said in this case that the exclusion of these objects or items extend to the illegally obtained evidence in federal court. The exclusionary rule in the United States was further strengthen in the decision of the court in the case of

Control Over Prices Essay Example for Free

Control Over Prices Essay The degree of control over prices which the companies may exercise varies widely with the competitive situation in which they operate. Sellers operating under conditions of pure competition do not have any control over the prices they receive. A monopolist, on the other hand, may fix prices according to his discretion. Sellers operating under imperfect competition may have some pricing discretion. The marketer, therefore, needs to know the degree of pricing discretion enjoyed by him. Wal-Mart is selling varieties of items and one of these is Toys. It has got a good percentage of customers in the market but other competitors have also have their own share and Toys R Us is quite close to it. Both the companies have their own approach of pricing the toys in the market. The approach is whether WalMart should use the loss leader pricing policy to stay comfortable in the market. Perfect competition is said to exist when (i) there are a large number of buyers and sellers, (ii) each purchasing and selling such a small quantity that their withdrawal from the market will not affect the total demand and supply, (iii) the products sold by sellers are homogeneous in nature. Prices under perfect competition are determined by the forces of supply and demand. Prices will be fixed at a point where supply and demand are at equilibrium. In pure competition, all that the individual seller can do is to accept the price prevailing in the market, i.e. the company is in the position of a Price Taker. If it wants to charge a higher price, buyers will purchase from other sellers. And it need not charge less since it can sell its supply at the going market price. Under monopoly, a single producer has complete control of the entire supply of a certain product.   The main features of monopoly are (i) there is only one seller of a particular good or service and (ii) rivalry from the producers of substitutes is so remote that it is almost insignificant. As a result, the monopolist is in a position to set the price himself. Thus, it is in the position of a Price Setter. Even in the case of monopoly, there are limits to the extent to which it can increase its prices. Much depends on the elasticity of demand for the product. This, in turn, depends on the extent of availability of substitutes for the product. In most cases, there is rather an infinite series of closely competing substitutes. Bigger organizations must take into account potential competition by alternative services. The closer the substitute and greater the elasticity of the demand for a monopolist’s product, the less it can raise its price without frightening away its customers. Monopolies are constantly tending the break down due to many reasons: (i)shifts in consumer demand, (ii) continuous process of innovations and technological developments leading to development of substitutes, (iii) lack of stimulus to efficiency provided by competition, (iv)entry of new competitors.   Loss leader pricing policy of Wal-Mart It is a type of strategy applied by the company where the item is sold below the cost price in an effort to balance other profit sales. It is just another way of promoting sales of the products which are slow moving or to counterbalance some other competitive firm. It is the market situation characterized by a few sellers each having an appreciable share in the total output of the commodity. In each of these industries, each seller knows his competitors individually in each market. Each company realizes that any change in his price and advertising policy may lead rivals to change their policies. Hence, Wal-Mart may consider the possible reactions of the other firms to its own policies. The smaller the number of firms, the more interdependent are their policies. In such cases, there is a strong tendency towards close collaboration in policy determination both in regard to production and prices. Such type of   industries are usually characterized by what is known as price leadership—a situation where firms fix their prices in a manner dependent upon the price charged by one of the firms in the industry,i.e.,Toys R Us, called the price leader. The price leader has lower costs and adequate financial resources, a substantial share of the market and a reputation for sound pricing decisions. Price leaders with the strongest position in the market may often increase their prices with the hope that competitors will follow suit. Price followers may also delay raising their prices in the hope of snatching a part of the market share away from the leader. Monopolistic competition is a market situation, in which there are many sellers of a particular product, but the product of each seller is in some way differentiated in the minds of consumers from the product of every other seller. None of the sellers is in a position to control a major part of the total supply of the commodity but every seller so differentiates his portion of the supply from the portions sold by others, that buyers hesitate to shift their purchases from his product to that of another in response to price differences. At times, one manufacturer may differentiate his own products. Wal-Mart sells toys of many brands. This differentiation of product by each manufacturer by giving it a brand name gives him some amount of monopoly if he is able to create goodwill for his product and he may be able to charge higher prices thereof to some extent. Still, his product will have to compete with similar products of other manufacturers which puts a limit on his pricing discretion. If he charges too high a price, consumers may shift their loyalty to other competing suppliers. One can find it out by going to the market, as a large number of toys are subject to a large degree of product differentiation as a means of attracting customer. As long as a consumer has an impression that a particular product brand is different and superior to others, he will be willing to pay more for that brand than for any other brand of the same commodity. The differences real or illusory may be built up in his mind by (a)   advertising, and (b) his own experience and observation. The producer gains and retains his customers by (a) competitive advertising and sales promotion, (b) the use of brand names quite as much as by (c) price competition. Product differentiation is more typical of the present day economic system, than either pure competition or monopoly. And, in most cases, a firm has to face monopolistic competition. It tries to maintain its position and promotes its sales by either (i) changing its price and indulging in price competition, or (ii) intensifying the differentiation of its product, and (iii) increasing its advertisement and sales promotion efforts. Instead of the cost, the emphasis here is on the market. The firm adjusts it own price policy to the general pricing structure in the industry. Where costs are particularly difficult to measure, this may seem to be the logical first step in a rational pricing policy. Many cases of this type are situations of price leadership. Where price leadership is well established, charging according to what competitors are charging may be the only safe policy. Normal pricing is not quite the same as accepting a price impersonally set by a near perfect market. Rather it would seem that the firm has some power to set its own price and could be a price maker if it chooses to face all the consequences. It prefers, however, to take the safe course and conform to the policy of others. Prices of certain goods become more or less fixed, not by deliberate action on the sellers’ part but as a result of their having prevailed for a considerable period of time. For such goods, changes in costs are usually reflected in changes in quality or quantity. Only when the costs change significantly the customary prices of these goods are changed. Customary prices may be maintained even when products are changed. For example, the new model of toy may be priced at the same level as the discontinued model. This is usually so even in the face of lower costs. A lower price may cause an adverse reaction on the competitors leading to a price war so also on the consumers who may think that the quality of the new model is inferior. Perhaps, going along with the old price is the easiest thing to do. Whatever be the reasons, the maintenance of existing prices as long as possible is a factor in the pricing of many products. If a change in prices is intended, Wal-Mart must study the pricing policies and practices of competing firms and the behavior and emotional make-up of his opposite number in those firms. References Philip Kotler (2002) Marketing Management, Prentice-Hall, New York Beaumont, P.B.,(1999) Pricing Policies and Procedures, Sage Publications, London, . Flippo Edwin B., (1989) Marketing Management, McGraw-Hill, New York Purecell J.,Boxall P.,(2003) Marketing Development, Plagrave, Macmillan, New York.

The Impact of Technology on Marketing in Nigeria Essay Example for Free

The Impact of Technology on Marketing in Nigeria Essay With a few exceptions, available literature tends to uphold the view that technology has become a universally relevant concept in every business organization. Some argue that a consistent and positive relationship exists between Marketing and Technology. This paper therefore, proposes that with its effects on marketing, organizations and practitioner can create a symbiotic relationship between Marketing and Technology with the ultimate objective of sustaining or improving current marketing performances of these organizations. Our focus is to examine technology (ies) and it(s) effect on marketing activities and decisions. INTRODUCTION Drucker, (1980), observed that the business environment of the recent past has been characterized by turbulence. This has resulted on the reassessment of the growth prospects of various industries as well as dramatic upheavals in the relative positions of firms within these industries. The causes of these changes are numerous but it is by now apparent that a major cause of this upheaval is technology. Although technology has been ignored in most traditional considerations of economic or managerial behavior, it is no longer taken for granted. It has even risen to the forefront in debates on world and national economic policies and on the future of specific industries and markets. This paper attempts to examine the issues associated with technology in marketing and its impact not so much as in terms of the â€Å"quantity† of work and time employed to do the work, but rather in terms of the â€Å"quality† of the activity in marketing and its contributions. Today, marketers use technology to improve the quality of products and services offering. These new and evolving technologies coupled with increase management sophistication have transformed marketing from the creative art of yesterday into a true business discipline of today. In addition, it has resulted in developments that have provided important information and opportunities that have helped to meet customer needs and helped organizations to serve their customers better. Examples are scientific knowledge, research, inventions and innovations that result in new or improved goods and services, advances in manufacturing technology, improvements in distribution, better pricing techniques, etc. Most recently, the internet, an extensive global network of computes have made the distance between marketers, suppliers, and customer even shorter than what it use to be. In essence, we will discuss technology and merging aspects as they affect marketing practices and decisions. DEFINITION OF TECHNOLOGY The Advance Learners Dictionary described technology as the application of practical or mechanical sciences to industry or commerce and the methods, theory and practices governing such applications. An attempt to adopt this opinion will focus attention on machines and equipments in business. Technology has become more abstract, and its scope more defined that earlier thought. Pareauct and McCarthy (2003) opined that technology is the application of science to convert an economy’s resources to output. This only assumes that technology in business is a conversion process that enables firms to exploit available resources in new ways. Again, we see it as the application of science in the production and services. This also excludes auxiliary services in business. The definition of Bateman and Sneel (1999), seems to be more appropriate to describe technology in marketing. They see technology as â€Å"the methods, process, system and skills used to transform resources into products and services. This results in the commercialization of science by the systematic application of scientific knowledge to business products, process or services†. Jobber (2000) seems to confirm the above definition by outlining the following factors as important to technology in marketing. They are technology, methods, process systems and skills; a.Technology: As the method, process, system and skill that enable an organization to acquire, analyze and use the vast amount of data involved in managing its resources and customers. The technology needs to deliver the right information about the right customer at the right time so that the business can achieve its role in managing its resources and customers effectively, and efficiently. b.Method: For the technology to be effective there is a need for an understanding of the values, attitudes and behavior of various customers, prospects and stakeholders in the marketing process. This will help the organization to focus on such areas as the effective retention and acquisition of business customers for its long-term benefits. c.Process: Everything should be in a series of actions directed to provide a clear and consistent process for managing customer relations needed to be developed and reviewed in the light of changing customer needs and requirements in modern times. d.Systems: The technology should be able to provide some interacting elements that will form a collective entity. The implementation of the plans and processes that will deliver the value proposition to customer in every transaction must be synchronized and coordinated. e.Skills: The skills expected should involve special ability to perform in a given task. Key elements such as organizational structure should support effective customer management, role identification, training requirements for resources and employee satisfaction. The above factors are crucial to an organization’s ability to adapt to evolving technologies that may affect marketing technologies. Nickels, et al (1999), observed that technology in business has often changed names and roles over time. It started as data processing, information system, information technology virtualization and now to knowledge technology. This must have influenced Heineke (2003) to highlight of four stages in technology development as system-centric, PC-centric, Network Centric and Information Centric. Whatever the stage, the fact remains that technology in business or marketing has not reduced the amount of work but rather significantly changed the type of work performed by people in organizations. It has not replaced human labor, but induced deep and enduring changes in marketing environment. As technology affects the realm of marketing, as used in everyday life, its impact increases. This impact consists in not only a shift to different type of activities in business but also an encompassing effect on marketing in terms of quality. This quality is achieved by offering more comfort to customers as well as increasing the smoothness, user friendliness and efficacy in the performance of marketing activities. Generally, as technology in marketing advances, it might be possible to foresee some more enduring trends in marketing activities. The focus would then be on future issues on how to improve the quality of products and services provided by marketing for years to come. MARKETING AND TECHNOLOGY As stated above, technology has passed through well-defined stages. The history of marketing also shows very specific phases of growth from distribution, merchandizing, salesmanship, branding, advertising, database marketing to one on one marketing (Menton 2003). There existed a symbiotic relationship between technology and marketing. For example, from the early days of transportation, coming of radio, television, to computers networks. The effect of this relationship has been the steady reduction of the distance between the firm and the consumer. All these stages were greatly influenced in part by better and faster ways of doing business. As a business activity, marketing is facing a new and more complex environment. Technology, which affects this environment, has become very dynamic and highly volatile. Marketing and technology have become two of the most important aspects of any modern business. They share the skills and resources that are needed to power a successful and profitable enterprise. TECHNOLOGIES AFFECTING MARKETING Technology has been acknowledged as one of the most dynamic factors affecting business of today. It has spawn a myriad of applications that have potentially and dramatically impacted existing markets and different participants in the marketing activities like final consumers, sellers, seller of complementary service, intermediaries, information providers and business competitors. There is an unending and rapid advance in technologies that have led to amazing growth in knowledge technology. There are emerging technologies that have shown their usefulness given impressive declines in cost. The emerging and enduring technology in marketing as outlined by Shugan (2008), are i.Search and Engines: The internet now provides a wide variety of services for finding websites sellers, service people, product information, archival information, messages, reviews, announcements and search engines. The search engines are integral parts of the internet as a distribution channel. They help to disseminate information about products, brands and services of many firms. They allow for selected information, narrow buyers choice, increased assortment and targeting of particular items and customers. Examples of these search engines are; www.google.com, ww.yahaoo.com; www.msn.com; www.ask.com, etc. ii.Biometrics and Smartcards: Biometric is the automated identification of a person made by comparisons of physical physiology or behavioral traits to digital template. This technology provides an effective tool for countering undesirable arbitrage and provides the ability to identify a buyer from those only observing a buy. It also allows consumers to buy in advance and consumer later. On the other hand, smart cards are credit cards that contain chips with information on individual consumer. The cards allow users to both identify themselves and communicate private information. This technology has facilitated the Automated Teller Machines (ATM) and credit cards that have redefine the concept of place in marketing. ii.Mobile or Wireless Access Devices: This technology involves mostly the use of mobile phones and other Personal Digital Assistants popularly called PDAs, to access information from the internet about products and services. Their advantage includes, ubiquity, reach ability, convenience, security and privacy and personalization. The technology includes Short Messages Services (SMS), Wireless Application Protocol (WAP), General Packet Radio Service (GPRS) and 3G – a new generation of mobile service. iv.Interactive Digital Television: This offers similar facilities like the internet but provided with a simpler interface that can be operated from a remote control. It allows for distribution, information and participation interactive ness. This includes Asynchronous Transfer Mode, and Personal Communication services. v.M-Commerce and GPS Tracking: Mobile commerce (M-commerce) is the use of various information and communication technologies that allow the mobile exchange of information. It includes the use of a variety of devices such as mobile phones, wireless internet, and personal digital assistants. With the Global Positioning System (GPS), these devices can enable the users to determine their precise location on the earth surface. When it is linked to communication and computational components, they can transmit, locate and do location-based computation. They can be used to identify buyers and when it is inked to inventory system, could help to find the closest outlet for a particular product or service. vi.Enhanced Computational Speed: There is a remarkable increase in computing power. This has obviously spanned an enormous, number of opportunities for marketing. The increase in speed allows sellers of products and services to use sophisticated tools to analyze traditional database and continue to improve targeting strategies. These databases include information on automobiles, biomedical equipments, distribution devices, communication system, basic office equipments, etc. Business customers can now visit websites like visiting stores and even do their shopping on-line. THE IMPACT OF TECHNOLOGY ON MARKETING IN NIGERIA The market place which is the interest of marketers is not what is use to be. Technology has shaken the foundation of marketing in several distinct and profound ways. It has affected marketing and marketing functions in Nigeria the following ways. Technology has allowed for the personalization of direct marketing activities and effects. Postal telecommunication and electronic correspondence can now be addressed specifically to individual customers. This has put the consumers in control, by giving the power of choice to them. Consumers can now get marketing messages where they want them and how they want them and most importantly, if they want them at all. Again, technology has also changed the media landscape. It is the foundation for the introduction of a vast array of new media alternatives. This has increased the reach and targeting power of marketers through the evolution and development of the internet, pod casting, blogging, I-pod and mobile technology. This has made it possible for a sponsor of an advertising message to select millions of messages and narrow cast any of them to millions of different individuals. It has changed how companies communicate with their customers and made marketing more scientific in the country. Furthermore, technology has completely transformed the measurement platform. That which was once considered to be beyond the scope of quantification has bowed to the reality that everything can fact be measured no matter how challenging or complex. This has helped to capture customer trends and behaviors in databases. Marketing strategists to define new markets, segment markets and plan marketing actions then apply these databases. Technology has crested a paradigm shift in marketing, which is referred to as Customer Relationship Management (CRM). This marketing-led approach helps to combine relationship marketing, direct marketing and data based marketing to build and sustain long-term business with customers. This seeks to establish long-term committed, trusting and cooperative relationship with customers that is characterized by openness, genuine concern for the delivery of high quality goods and services, responsiveness to customers. It suggests fair dealings and the marketers’ willingness to sacrifice short-term advantage for long-term gain. Technology provides the very foundation for effective customer relationship management in Nigeria. In addition, technology has become sustenance in a very short period and it has dramatically changed how consumers live their lives and how marketers need to address their customers. The influence of technology has grown into a macro-cultural shift in all aspects of society. This has affected the behaviors of consumer in all segments, of every society. It has helped to build â€Å"product or service communities†. An information gathering process that aims to access primary target groups and develop an enthusiastic community of customers for a firm’s products and services across the country. It has further widened the range of goods and services available to consumers and impact on companies’ promotion strategies. Components such as internet, CD-ROMs, etc enables buyer and sellers to interact on-line. They provide facilities that can be used to identify sales leads, conduct web-based marketers to make tough choices about how to spend marketing money and have shortened the window of time necessary to prove marketing success to business management and other stakeholders in Nigeria. An emerging definition of convenience in the country includes anytime, anywhere, anyway delivery of easy to use products and services. Electronic delivery of products and services has helped to create networks of websites and customers who sell, resell and recommend products and services offerings to their friends and other customers through these facilities. This has led to affiliate marketing across Nigeria. Finally, break through in technology have enabled the marketing of service that were until recently considered impractical in the country. The digitization of data content has brought new capabilities to interactive services and facilitated the creation of completely new classes of data. This is allowing an unimaginable quantity of information to be pumped into households via Internet, interactive devices, etc. This has facilitated the development of rich interactive services by marketers and marketing practitioners in the country. CONCLUSION Technology affects marketing in two basic ways, i.e new product/services and new processes of doing things in marketing. This technology is changing both the internal and external landscape of marketing. These forces of change facilitated by new and emerging technologies suggests a new emphasis of marketing as a strategic way of doing business has changed. Given this imperative of change, those responsible for marketing decisions in Nigeria must learn new ways to respond to the new business concept of â€Å"survival of the fastest†. REFERENCES Agbonifoh B.A. et al (2007); Marketing in Nigeria: 2nd Edition Concept, Principles and Decisions Afri Tower Books Aba-Nigeria Bergen, Mark Shantanu Dutta, Steven M. Shugan 1999 Variants: A Retail Perspective J. Marketing Res. Bob Lipdice (2008) Reinrenty Marketing an Introduction http://ana.bliogs.cpm/hodice12006/01/reinrenty-mar.html Capon and Rashi Glazer (2008);Marketing and Technology. A Strategic Coalignment http:/www.7stor.orlistor/giftotdir Carson, Paula Phillips, Patricia A. Lanier, Kerry David Carson, Betty J. Birkenmeier (1999). A Historical Perspective on Fad Adoption and Abandonment J. Management History 5(6) 320-333 Craver D.W and Piercy N.F (2003);Strategic Marketing 7th Edition McGraw Hill, Irwin Dave Chaffey Private Limited, New Delhi et al (2003); Internet Marketing 2nd Edition Strategy Implementation and Practice (FT) Prentice Hall, Harlow David Jobber (2004); Principles and Practice of Marketing 4th Edition, McGraw Hill London Eliashbery, Jehoshua, Steven M. Shugan (1997);Film Critics Influencers or Predictors? J. Marketing 61(2) 68-78 Friar, John H.R Balachandra (1999);Spotting the Customer for Emerging Technologies Res. Tech. Management 42(4) 37-44 How Technology will Save Marketing http://www.iaffekuice.com Huber, Peter (2000); The Death of Old Media. Wali Street J. (January 11) A. 26 Hwang-Aim Sook (2004); Integrating Technology Marketing and Management Innovation: Research Technology Management, Amore Pacific Corp. South Korea Iyer, Ganesh, David Soberman (2000); Marketing for Product Modification Information Marketing Set. 19(3) 203-22 Kotler P. (2003); Marketing Management 11th Edition Prentice-Hill of India Louderback, Jim (2004); GPS: High-Tech Lost and Found Extremetech (August 9) 1 McCarty, E. Jerome (1964); Marketing: A Management Approach, Richard D. Irwin, Homewood, II N. Nohia and J. Bekly (1994); â€Å"An Action Perspeative: The Crux of the New Management†. Calfornia Management Review Pg 70-92 Patrician A. Mirphy (2008); Where Marketing Meets Technology Perreauet W. D. and Mccarthy E.J. (2003);Essentials of Marketing. A Global Managerial Approach. McGraw Hill, Irwin Boston Rovenpor, Janet (2003);Explaining the E-Commerce she did so many Internet-Based Business Fail? E-se 53-77 Shugan Steven, M. Jinhon Xie (2004); Advance Selling, California Management Rev. 46(3) 37-54 Shugan Steven, M. Larry Winner (1999); Product Review Marketing Strategy. Working Paper, University Gainesville FL Tellis, Gerard J. Stefan Stremersch, Eden Yin (2003); Titional take off of New Products. The Role of Economic and Country Innovativeness Marketing Set 22(2). The Impact of E-Business on Marketing and Marketing. http://www.cim.co.uk/knowledgehub/marketingknowledge Trends that will Impact Marketing in 2005 http://www.dexigner.com/designnews1679.html Winkler A. (2008);Warp-Speed Brandy. The Impact of Tech on Marketing Editorial Daviews http://www.amagon.com Wu, Dazhong Gautam Ray, Xianjun Geng. Andrew W. (2004); Implications of Reduced Search Cost and First E-commerce Marketing Set 23(2) 255-262

The Psychosis Case Study Nursing Essay

The Psychosis Case Study Nursing Essay Rational: Episodes of strange behaviors for at least last three months with withdrawal from activities and relationships, undocumented behavior history among relationships and age period of 18-20 years, past episodes of psychosis may be undocumented. Delusion of being a member of CIA and able to communicate telepathically, and auditory hallucination of male voice telling not fulfilling mission, client is a shame to the country, and will be Presidentially reprimanded. Staff observed as enemy agents and fearful in interactions, blank stares at the wall, angry outbursts, and lack of emotional expression. Mother has noted client to be returning home smelling of alcohol and discovered strange pills in bureau drawer (Osterman, 2012). Axis II: Deferred, pending further assessment. Axis III: No medical problem stated by client or mother. Axis IV: Problem related to: Primary support group: few friendships, shades are drawn. Educational problems: failing grades from not attending or completing assignments. Occupational problems: probation at employer for missed days. Primary support problems: discord with brother, break-up of four year relationship three months ago (Osterman, 2012) (American Psychological Association, 2000). Axis V: 25-30, auditory hallucinations, delusions of grandeur, attempt to jump from third floor window, poor attendance of job or school (Osterman, 2012) (American Psychological Association, 2000). Plan of Care The plan for the client at this stage of presentation is an inpatient hospitalization and initiation of an antipsychotic medication. The underlying rational is that the client is a danger to himself and possibly others as proven by the attempt to jump from a third floor window, a perceived duty to country, and perception of others as enemy secret agents (Osterman, 2012). The long-term plan for the client is to decrease hallucinations and delusions while educating client and family on coping skills and illness, inclusive of assessment for best placement of client for self and family. Initial plan of care is: to hospitalize the client; start him on Zyrexa 20 mg daily, initial IM with change over to PO as compliance increases (Stahl, 2011); check blood chemistries through a CBC, Chem panel (electrolytes, BUN/Cr, Ca, Phos, TSH, LFT, B12, Folate), UA with urine toxicology screen; and initiate oral supplements of Thiamin/Folate/MVI to address possible deficiencies. Further, as the clients mentation clears assessment will be made to investigate appropriateness for alcoholics anonymous referral, smoking cessation education with treatment of 14 mcg Nicoderm patch daily for 6 weeks, and intensive outpatient treatment services as manifested psychosis of hallucinations, delusions, breaks in reality, and catatonia may be symptoms of a clinical condition resultant from drugs or toxins (Jacobson and Tarraza, 2013). During hospitalization, the clients home will be searched for access to weapons and all medications will be locked up, family counseling and anger management sessions are initiated, individual cognitive therapy sessions conducted to modify thought patterns, and therapeutic touch utilized to ground the clients mentation in the here and now. Discharge planning for the client should include intensive outpatient treatment inclusive of medication management, individual and group CBT sessions, and anger management sessions with arrangements for activities that reconnect the client with social supports including consideration of enrollment in online classes at the community college attending and modification of job expectations at place of employment. The goals of this client should address short and long-term domains. The short-term goals for the client are hospitalization for safety, consistent attendance at inpatient groups with peers while hospitalized, attain daily medication compliance, increase engagement with others in the inpatient unit, manifest decreased delusions and hallucinations, and evidence decreased behaviors of self-harm. The long-term goals are to engage in activities with old friends, attend outpatient therapy at a minimum of three times weekly, sustained medication compliance in outpatient follow-up, maintain functionality at school and job, and return to living independently either at home or in a group home. Interventions The clients short-term goals can be categorized into issues of safety and issues of disease management. First, issues of safety may be addressed through initiation and maintenance of hospitalization. Hospitalization allows for the daily administration and monitoring of medication providing a means for assessing the hallucinations and delusions in an environment that can provide safety from intentional self-harm or accidental harm from medication effects. Further, the establishment of a therapeutic relationship with a staff of caregivers during hospitalization provides a framework for the client to increase socialization with others among a system of daily therapy that teaches coping skills and reality testing for recognizing safety from actions of hallucinations. Second, issues of disease management are met through education about diagnosis, medications, and coping skills. Education about diagnosis provided daily empowers the client with an understanding of how hallucinations are man ifest in delusions and allows the client security in building relationships with others. Medication education performed with all administrations builds an understanding by the client of how medications are controlling symptoms recognized as hallucinations and allows him to feel comfortable in engaging others in the milieu. Therapy provided in groups and individual sessions daily may address automatic thoughts, perception of thoughts, cognitive impairments, and behaviors manifest with thoughts to assist the client in learning coping skills and reality testing, inclusive of therapeutic touch for centering the consciousness within the self for unblocking of negative thoughts and grounding in immediate reality, for distinguishing what is real from what is a hallucination (Tusaie, 2013). Properly addressing issues of safety and disease management allows the clinician to assess a progression of evidence in decreased behaviors of self-harm and decreasing of hallucinations to meet the short -term goal of stabilization for determining proper discharge placement and monitoring. The long-term goals for the client are categorized as issues of returning to normal functional activities of daily living and issues of disease management with symptom suppression. Primarily, issues of return to daily functional activity are the most important goals for the client in accepting and managing disease symptoms. The client will be coached by cognitive behavioral therapy at outpatient therapy appointments three times weekly in how to engage in activities such as basketball games, group outings with old friends, maintenance of work requirements, and attendance at school classes without manifesting assumptions or automatic thoughts. Staff will support the client in all therapy sessions to find the best living arrangement for his perception of safety, whether returning to living independently at home or in a group home, as evidenced by decrease in behaviors of self-harm in the setting. Family therapies will be conducted monthly to educate the client and family about disease a nd symptom management, as well as to train the family in skills of early detection with intervention and support. Second, issues of disease symptom suppression will be addressed through the clients attendance of intensive outpatient treatment with therapy and medication education/management at a minimum of three times weekly with attendance at a minimum of 90% of sessions. Efficacy of interventions may be assessed by the clinician in evidenced sustained medication compliance and decreased symptoms of hallucinations and delusions in outpatient follow-up for a period of six months. Outcomes The outcomes of this client is anticipated to be a return to an individual living home environment with sustained disease symptom management manifest through lack of self-harm behaviors and consistent medication compliance. The goal of symptom management is reached over a three-month period of diminished hallucinations and delusions through consistent use of an antipsychotic that controls auditory hallucinations and daily utilization of therapeutic touch to ground the energy of negative cognitions among reality for distinction. Further, progression of placement in an environment of safety is followed in a pattern of most restrictive to least restrictive environment, typically manifest as hospitalization with transition to group home environment and then to a home environment with daily contact progressively lengthening between contacts as absence of symptoms or problems dictates. Additionally, the client will maintain a job and continue in education endeavors over a one-year period t hrough utilization of newly acquired coping skills for symptom or hallucination reduction and reconnection with previous support system of friends and family. Finally, the client and family will understand the manifestation of disease with perceived hallucinations and symptom management through monthly family therapy sessions.

Phaedra Essay -- essays research papers

Theseus was the son either of Poseidon or Aegeus the king of Athens. His mother was Aethra. The childless Aegeus consulted the Delphic Oracle and was told not to untie his wine skin until he returned home. He did not understand what the oracle meant and so visited his friend King Pittheus of Troezen. Realizing that Aegeus was going to beget a powerful son immediately after the celebration feast for his safe return to Athens, Pittheus made his guest drunk and put him to bed with his daughter Aethra, and so Theseus was conceived. Before he left for home, Aegeus took the pregnant Aethra to a great boulder underneath which he placed his sword and sandals. He told her that, should she have a son, she must wait until he was strong enough to raise the boulder before she sent him to his father's court. After Aegeus' departure the wily Pittheus said his daughter's lover was really Poseidon. When Theseus came of age, Aethra explained that he was heir to the Athenian throne and he retrieved the sword and sandals. On his journey to Athens he slew several desperate bandits, a fearsome son of Hephaistos, and a dreadful sow, the daughter of the monster Typhon. At Eleusis, then a kingdom separate from Athens, Theseus was forced to accept the challenge of a wrestling match with its king, Cercyon. The aggressive ruler died as a result of the contest, so Theseus became king of Eleusis, which he later added to the Athenian kingdom. On his arrival in Athens, Theseus learned that his father A...

Victorian Beliefs :: Free Essays Online

Victorian Beliefs If I am asked whether I would choose to be descended from the poor animal of low intelligence and stooping gait who grins and chatters as we pass, or from a man endowed with great ability and a splendid position who should use these gifts to discredit and crush humble seekers after truth, I hesitate what answer to make. Thomas Henry Huxley, 1860 (Cruse 94) As related by Amy Cruse in The Victorians and Their Reading, these words by Thomas Henry Huxley served as a witty retort to the degrading comments of Darwin's foes. When examined closely, however, Huxley's statement can be recognized as a question of paramount importance-- a question that defines the core of the Victorian world. Neatly engraved between the lines of Huxley's reply lies the issue of belief. Huxley's belief in the pursuit of "truth" is evident, as is his belief regarding those who would hinder such a "humble" pursuit. Less evident, but nonetheless present, are the echoes of other important Victorian principles. As exemplified by Huxley's mention of apes, Darwin's belief in The Origin of Species was a vitally important aspect of Victorian thought. Traditional concerns, most notably religious conservatism, were inextricably linked to the revolutionary ideals of Victorian science. Interestingly, the dueling beliefs in science and religion were not necessarily diametrically opposed. Instead, both the pursuits of science and religion challenged Victorians to examine their beliefs regarding the natural world, God, and the meaning of their own humanity. â€Å"I see no good reason why the views given in this volume should shock the religious feelings of [anyone],† claimed Charles Darwin in reference to The Origin of Species(Hart 1). Despite Darwin’s protestations of theological benignity, however, many Victorians were indeed shocked by the idea of evolution. Cardinal Manning, speaking for the Roman Catholic populous of England, for instance, â€Å"denounced†¦[Darwin’s theory of evolution as] a brutal philosophy—to wit, there is no God, and the ape is our Adam†(Cruse 95). Similarly, Bishop Wilberforce, at an 1860 meeting of the British Association, ridiculed T. H. Huxley about his ancestry (94). In open contempt of The Origin of Species, Wilberforce asked Huxley, â€Å"whether it [was] through his grandfather or his grandmother that he claimed descent from ‘a venerable ape’?†(94). The ideas contained within the covers of The Origin of Species clearly challenged the beliefs of many Victorian Christians. Contrary to the protestations of Cardinal Manning and Bishop Wilberforce, however, Darwin viewed the theory of evolution as theologically sound.

Arctic National Wildlife Refuge Dispute

Arctic National Wildlife Refuge, or ANWR, is a refuge geared toward preserving national wildlife in northeastern Alaska. ANWR is about 19 million acres, in space, and contains a potential drilling spot for oil and petroleum. The potential drilling spot is a small area known as the 10-02 Area. It is only 1. 5 million acres, or 8%, of ANWR, would even be considered for development (What is ANWR). The controversy surrounding ANWR is whether to drill or not to drill into the 10-02 area. Some people want to preserve the wilderness and to find more fuel-efficient technologies.Others want to lower gas prices and to create more job opportunities. If the government decides to drill for oil, it could possibly lead to about 17 billion barrels of oil, to last the United States for the next 20 years. According to the official ANWR website, Prudhoe Bay is located 60 miles west of ANWR and has produced about 10 billion barrels of oil in the past 20 years. It is currently producing about 1. 4 millio n barrels a day, but is slowly declining; this induces the need for a new source. The northeastern part of ANWR is America’s best opportunity in finding another oil and gas field the size of Prudhoe Bay.The coastal plain of ANWR could produce up to 1. 5 million barrels of oil a day and would save the U. S. $14 billion a year in imports (Making the Case). 75% of Alaskans want to drill in the designated ANWR area, 10-02. They feel that it could possibly relieve Americans of their foreign dependency for imported oil and petroleum. The United States currently spends up to $330 billion on foreign oil imports, not including the money used to protect and acquire it. The total area of area10-02 only amounts to 8% of ANWR’s total area, which is 1. million acres. Out of the 1. 5 million acres considered for development, only 2,000 acres of the Coastal Plain would actually be affected, which is less than half of one percent (Top Ten). Drilling in ANWR would also create anywhere f rom 250,000 to 750,000 job opportunities, as well as an opportunity to better the economy. Drilling in ANWR also has no impact on wildlife. This can be proven by the fact that the Central Arctic Caribou Herd that migrates through Prudhoe Bay has grown from 3,000 to its current population of about 32,000 healthy caribou.The total amount of oil that is expected from ANWR estimates from 9 to 16 billion barrels (Making the Case). There is also an underside to drilling in ANWR. Although it would considerably lower gas prices, it would take approximately ten years for the oil to actually reach the marketplace. Clara Tsang argues that instead of drilling in ANWR, the government should produce more energy-efficient technologies. She also states that during the peak of drilling, only 876,000 barrels of oil will be produced a day. That is not enough oil to significantly reduce world oil prices.She states that the 2000 acres designated for drilling, Area 10-02, only accounts for where the actu al equipment will be, not including the areas of the oil reservoirs. Lastly, Tsang argues the destruction of moral and spiritual grounds for conserving a place for meditation and inspiration (Tsang). On the official website for the Defenders of Wildlife, it states that we shouldn’t industrialize a natural treasure (Arctic National). It also states that if drilling became imminent that destroy the coastal plain of the Beaufort Sea, the most sensitive area of the entire refuge.They believe in preserving the national wildlife’s habitat, instead of tampering with an arctic, subarctic and boreal ecosystem (Wildlife Impacts). According to the ANWR official website, Louisiana can be greatly affected by drilling in ANWR. It would create approximately 14,800 jobs in module and facility construction, exploration, and production engineering. It also states that Louisiana has already been greatly affected by Prudhoe Bay. Since 1980, Louisiana has spent almost $400 million in Prudh oe Bay. Also, over 850 Louisiana vendors are doing business in Alaskan oil fields.An example is the Prudhoe Bay gas expansion module GHX-2, produced in New Iberia, in 1994 (What Development). Drilling in ANWR could greatly benefit the United States. It could boost the economy, decrease foreign oil trade, lower oil prices worldwide and create about 750,000 jobs, throughout the United States. On the other hand it could ruin ecosystems and tamper with wildlife’s habitats, for a less than significant amount of oil. Either way a decision has to be made. Prudhoe Bay is steadily declining. The question is whether the government wants to ontinue paying the high price of foreign imports or drill at ANWR and potentially ruin fragile and ecologically sensitive ecosystems.Works Cited â€Å"Arctic National Wildlife Refuge. † Defenders. org. 2008. Defenders of Wildlife. 19 Oct. 2008. . â€Å"Making the Case for ANWR†. ANWR. org 2008. Frontier Communications. 19 Oct. 2008. < ; http://www. anwr. org/Background/Making-the-Case-for-ANWR. php>. â€Å"Top Ten Reasons to Support ANWR Development. † ANWR. org 2008. Frontier Communications. 19 Oct. 2008. < http://www. anwr. rg/ANWR-Basics/Top-ten-reasons-to-support-ANWR-development. php>. Tsang, Clara. â€Å"Arguments Against Drilling in ANWR. † 19 Oct. 2008. . â€Å"What Development of Alaska’s Arctic Coastal Plain Means to Louisiana. † ANWR. org 2008. Frontier Communications. 19 Oct. 2008. . â€Å"What is ANWR and Where is it? † ANWR. org 2008. Frontier Communications. 19 Oct. 2008. < http://www. anwr. org/ANWR-Basics/What-is-ANWR-and-where-is-it. php>. â€Å"Wildlife Impacts from Oil Drilling in the Refuge. † Defenders. org. 2008. Defenders of Wildlife. 19 Oct. 2008. .

Salary of Professional Athletes

Professional athletes are among the highest-paid individuals in the world nowadays. Their salaries have catapulted to meteoric levels; and there are no signs of going down. Ridiculous amount of money is always in tow, whenever an athlete is signed by a team owner in order to bolster the team's popularity. This will generate revenues, and entice advertisers and athletic companies to sponsor the team as well. Team owners always mean business. There are no business ethics involved in transactions in order to augment the team's performance and popularity. Team managers are always at the helm of retaining their prized franchise players. Managers are more than willing to hand out heft contracts to their franchise and star players in order to match any other team offer. The minimum annual salary of athletes is beyond $100,000. This amount increases whenever an athlete is showing tremendous performance to help the team increase their popularity by winning games. Athletic salaries, exuberant and irrational as they may seem, are not crucial to economic requisites of a country, With this in mind, some people with blue-collar jobs have perceived that professional athletes are ridiculously making large amounts of money. In a society that people value hardwork, athletes are sometimes seen as complacent overpaid professionals who don't live up to the various expectations of the society. Ironically, this meteoric salary issue is the result of an awesome manic fan feedback to sports teams. People are the ones who shell out absurd amounts of money to buy team merchandise. Season tickets increase due to the fact that this is the way how team owners make money to pay their star employees. This only shows that sports are highly considered an important part of the society itself. People find professional athletes ridiculously overpaid, yet they tolerate such by buying merchandise and tickets, which fuels a team's funds. One must ponder how a country's government can use such exuberant amount of money to solve problems and to pay debts in world banks. Some athletes don't really value the worth of hard-earned money. However, some athletes are helping the society by engaging in charitable acts. This suggests that huge athletic salaries can either be a good thing or a bad thing. How are Sports Leagues Moderating Player Salaries? Obviously, basketball players have the highest average salary among all professional athletes. NBA teams are known for allocating large amounts of money to its players, which are very popular in an international scale. NBA players average more than $4 million on an annual basis. Former Miami Heat center Shaquille O'Neal has amassed an estimated $20 million in the 2005 season alone. Surprisingly, the minimum salary at that season for rookies was $398,762, which was more than the $1. 1 million that 10-year NBA veterans get (Woolford, 2007). This only shows that the average minimum salary has experienced its peak. With this in mind, non-sports afficionados have generate opinionated statements towards the exuberant salary that is tolerated by team owners. However, the most expensive sports contract handed out for a professional athlete was not in the NBA. Alex Rodriguez of the New York Yankees signed a 10-year $252 million contract in 2000. Derek Jeter succeeds him as the second highest-paid player in the MLB. Let us compare the salaries of baseball players to teachers. Baseball players make an average of $2. 9 million, while teachers were getting an average pay of $46,597 in 2003. This of course generates the notion that how matter you contribute to the society; it only shows that you are not worth the monetary value you deserve while contributing to your society. A teacher from South Carolina has this to say: â€Å"I don’t mind that athletes get paid so much,† said Franklin Davis, a history teacher at Spring Valley High School in Columbia, S. C. â€Å"I enjoy what I do and don’t do it for the money, even though it wouldn’t hurt to make more. †(Woolford, 2007). Among the sports league, only the National Football League (NFL) implements an iron fist on its players' salaries. Teams from the NBA, MLB, and NHL all guarantee a contract, which grants its players a salary security due to the fact that an athlete will only play for a team that offers his desired salary. The only consolation an NFL player gets is a signing bonuses stipulation that aids teams if a certain player is inactive (Woolford, 2007). In order for the NBA to moderate team owners in spending exuberant amounts of money on player contracts, the league has proposed the system of salary cap that will limit these owners from handing out huge contracts. A salary cap helps maintains the balance in a much competitive league like the NBA. Teams can very well overwhelm and outspend some teams by handing out huge contracts to free agents who would augment their rosters. This concept suggests that a talented free agent can only sign for a team who will not exceed its salary cap. With this in mind, a team with much financial capability is playing in a level with the other teams (Coon, 2008). Statistics have shown that the salary cap system have moderate the league in terms of competitiveness. The correlation between team payroll and regular season wins was at a low 0. 12 (Coon, 2008). This suggests that there in no correlation between a team winning and the salary of its players (Coon, 2008). The salary cap system has been first introduced in 1947. NBA players were earning between $4000 to $5000 at that time. Salary cap limit was $55,000. The latest and modern salary cap proposal was ushered in 1984 at $3. 6 million (Coon, 2008). Eventually, it increased by $1 million each season. In 1994 it was halted at $15. 964 million (Coon, 2008). Salary cap increases are associated with the fluctuations of currency exchange as well. in 1995, salary cap increased again at $23. million acknowledging a huge television contract from NBC. In the 1997 season, it increased at $26. 9. In 2002, the much anticipated ABC/ESPN contract was imminent and generated a $4. 6 billion over six years, but less than what NBC paid in 2001. This salary cap was greatly affected with such. It shows that the salary cap system has its flaws as well, yet it aids in moderating a team's financial capabil ities in spoiling its players from getting large and irrational amounts of money. The Holistic Consequences of Athletic Compensation A myriad of economic issues has plagued the NBA for the 1998 season. A massive player lockout and other issues have seen NBA players union and the Commissioner arguing and debating about revenues and player salary restrictions. The lockout has caused a delay of the season and games suspended until a compromise is reached by both parties. During the negotiations between the two parties, Andrew Zimbalist, a consultant for the union, has asserted that the league has employed strategies in order to preserve the competitive balance of the league per se. Yet this move hampered the salaries of basketball players who want spontaneous salary increases in an instant. The lockout has generated a handful of rational amendments, which included the apt salary regulation of players. Amendments include: restriction of players salaries to a certain limit, evaluating the draft order of players in order to accommodate poorer teams, and revenue sharing among team owners (Kern, 2000). NBA team owners are the primary proponents of the massive salary cap restriction movement. The restriction will make financially weak teams secure in surviving in a widely competitive league. Arguably, this notion is not completely true. If such financially-challenged teams are complaining, then most teams are losing money and arena-hopping would be impossible. Yet those moves are easily initiated by most NBA teams. Ironically, the same teams who proposed such are the same teams who clamored for the omission of the â€Å"Larry Bird exception† that augmented the maintenance of competitive league balance. This generated the not all owners are willing to pay exuberant amounts of money to their players; and their only goal is to raise more profits. With this in mind, compensation for basketball players is hampered. The notion that these athletes are overpaid is easily omitted, and brings about a favorable opinion about salaries of professional athletes (Ocampo, 2008). Arguably, if NBA team owners are really bent on promoting competitive balance; they must adhere to the NFL's method of revenue sharing. Yet such strategy would generate more complicated issues for basketball and baseball leagues alike. The best solution for such is to generate a new set of league rules in order to hamper to the increasing. Eventually, large market teams will be compelled to share their market with teams from competing leagues. Cities will not have to compete against each other by showcasing newly-built teams in order to attract teams (Kern, 2000) Player compensation are also affected by such moves on the part of team owners. Eventually, the issue of redundant salary of professional athletes are place in further scrutiny by spectators. In conclusion, most professional athletes are making excess amount of money in the most irrational way. Team owners are spoiling their players in giving in to their monetary demands. These athletes are supposed to be role models for children. Yet, in one way or another doesn't exemplify the apt behavior towards monetary issues. Arguably, they do not teach the youth to value hard-earned money, and earning in a proper way. Yet this is not the real issue per se. The real issue here is that how are professional athletes spending their salaries. It is good to know that some players use their monetary capabilities to put up charitable institutions; and involve themselves in community service as well. With this in mind, the debate on whether these professional athletes are overpaid or not are not completely answered. Professional athletes are either overpaid or underpaid depending on the economic state of the country they reside in.

Motivational Techniques

Motivationals methods in Switzerland MOTIVATIONAL METHODS THAT ARE MOST EFFECTIVE IN EMPLOYEE MOTIVATION Robert Gordon University – Business and Hotel Management School BA Hotel and Hospitality Management Course BS 3149 Research Methods for Business Students Module coordinator: Ms Heather Robinson Submission date: 9th April 2013 Student ID No. : 1219453 Word Count: 2008 1. TOPIC: Motivational methods that are most effective in hospitality employee motivation 2. QUESTION: What are the most successful methods to motivate restaurant employees in Switzerland? . ARTICLES ANKLI, R. E. , PALLIAM, R. , (2012). Enabling a motivated workforce: exploring the sources of motivation. Development and Learning in Organizations, 26(2), pp. 7 – 10 BASSETT-JONES, N. , LLOYD, G. C. , (2005). Does Herzberg's motivation theory have staying power?. Journal of Management Development, 24(10), pp. 929 – 943 ESKILDSEN, J. K. , KRISTENSEN, K. , and WESTLUND, A. H. , (2004). Work motivation and job satisfaction in the Nordic countries. Employee Relations, 26(2), pp. 122 – 136 LEE-ROSS, D. , (2005).Perceived job characteristics and internal work motivation: An exploratory cross-cultural analysis of the motivational antecedents of hotel workers in Mauritius and Australia. Journal of Management Development, 24(3), 253 – 266. STAMOV-ROSSNAGEL, C. , and HERTEL, G. , (2010). Older workers' motivation: against the myth of general decline. Management Decision, 48(6), 894 – 906. WHEELER, A. R. , BUCKLEY, M. R. , (2001). Examining the motivation process of temporary employees: A holistic model and research framework.Journal of Managerial Psychology, 16(5), pp. 339 – 354. OTHER SOURCES HERZBERG, F. , MAUSNER, B. , and SNYDERMAN, B. B. , 1959. Motivation to work. New York: Transaction Publishers. 4. RATIONALE The researcher believes that the topic selected is very significant for the restaurant and hospitality industry today and plays a key role in maxi mizing profit as motivating the workforce would further help in better service, food quality and even ability to retain customers up to a certain degree.According to Stamov-Rossnagel and Hertel (2010), the motivational factors depends on quite a wide range of possibilities, however one of them include the work environment, peers and the need to compete with the attainments of another worker in the same entity. These workers are motivated when they have the proper equipment desired for performing a specific task and are regularly updated with the latest equipment which would aid them in their tasks at work.When these workers feel that they are being monitored and are cared for by providing the equipment, proper working conditions, they inevitably feel the urge to perform better and are motivated. However, occasionally, the range of tasks in a job may not be as motivating as the particular task that the worker is interested in. Monitoring these tasks which motivate a worker should be specifically assigned to them to improve productivity. Managers should limit and avoid the use of any sort of cultural or ethical background about an employee while trying to judge the work or motivating him (Lee-Ross, 2005).Various western companies observed and practiced the approach of participative leadership and style of work which involved the decisions and views of every worker, which would indirectly rise their esteem and motivate them. Deference and responsibility are two highly important motivators. Individuals also have personal goals and if they are similar to those of the enterprise, then motivation is a very simple process. However, identifying the aims and goals of employees is mandatory to link it in a way to that of the organization and excel in revenues and market productivity.These individuals could bring up several innovative techniques and ideas, especially when they are at the prime of motivation level. Hence, the goals and aims of individuals matter largely in an enterprise for it to accelerate in the market. Temporary employees are a very common trend in today’s era where enormous multinational and private companies employee them specifically for reducing cost and being able to manipulate the schedule of the part time or temporary employees (Wheeler and Buckley, 2001).However, many private companies employee temporary employees and are expecting them to be motivated for the job. The full time workers also lose interest in explaining the part time workers about the work flow and the importance of following a systematic approach to every method and hence, the temporary workers do not feel the urge to perform better and accelerate in their position. The temporary workers are kept apart from the important decisions being taken in the organization and are isolated, especially in MNC’s such as McDonald’s Burger King and other various different fast food restaurants.However, this also implies to certain other casual restau rants which employs interns and other part time workers who as well are not motivated enough to put their efforts into the enterprise. The researcher explored the literature and identified the following few advantages of motivating people: 1. Creates an enthusiastic workforce 2. Enables the opportunity to resolve any confrontation within minutes and boost staff morale 3. Increases revenue of the restaurant . Eliminates the necessity of monitoring staff According to Eskildsen, Kristensen, and Westlund, (2004) women are more satisfied than men regarding job satisfaction, employees with higher level of education need not necessarily be more satisfied, but at time could even result to be the contrary. However, education level does not have an impact on intrinsic factors, whereas managerial positioned workers are more satisfied with their jobs.The Herzberg theory states that the motivational factors are divided into two main parts, the first known as the hygiene factors which are related to salary, working conditions and team work while the latter is related to motivational means (Bassett-Jones and Lloyd, 2005). Motivational means are based solely on 3 major factors, ability to exercise, opportunity to practice and feedback to self. These are explained in the book by Herzberg, Mausner and Snyderman (1959) which describe the hygiene factors offered by the employer simply as ‘KITA’ or kick in the ass, which does not motivate one but rather threatens them to work harder in a way.If one possess the ability to perform or has a skill such as communication, service, cooking etc. he/she will be aiming to achieve better goals in life. However, if the person does not have the equipment and other necessary means to practice his skills, he will not be able to perform to the best and would not be motivated. This later includes a feedback, which may not always come from a higher authority but even from self helps. These are the 3 basic necessities for motivation and is related to every industry. 5. AIMS: The aim of this research paper is to analyse the best method(s) for motivating restaurant employees in Switzerland. . OBJECTIVES: To review past and current methods of employee motivation To examine the difference between employee motivation methods in different restaurants in Switzerland To evaluate the most used methods applied by employers and their effectiveness 7. METHODOLOGY The researcher was enthusiastic about collecting primary data and is looking forth to setup a network for communicating between several restaurants in Switzerland regarding the motivational techniques widely used within the restaurant for backing up employees for further work.The research philosophy surfaced as realism as the methods and techniques are applicable in the practical life and need to be reviewed once again for a more clear vision. Deductive approach was the best suited style for this kind of research where the researcher evaluated different concepts and theories set ahead of him by different philosophers and psychologists studying the area of motivation of employees in any type of an industry and a mixture of both qualitative and quantitative analysis were both necessary in such a project.Qualitative analysis hung on the literature and journal articles and will also include the surveys spread throughout certain restaurants in Switzerland, and the researcher would later interview and question the owner of a famous Indian restaurant in Zurich, Switzerland which is known for motivating its employees to a very high degree and enabling them to monitor and manage a restaurant solo.The researcher will distribute a questionnaire amongst 30 different employees of several restaurants in Luzern and in Zurich and also to 3-5 different restaurant managers for feedback regarding the motivational methods and techniques abundant in the vicinity. The sampling technique is non-probability, purposive method and focuses on only a niche of the populati on. Calculating the results from both the employer and employee would enlarge the scope of research and present forward a more ransparent knowledge of motivational means applied. The Fredrick Herzberg theory of motivational and hygienic factors are quite relevant to this focus topic and go hand in hand with the ideas of the researcher. The practical world believes in money being a very heavy motivator and as well as job security, working conditions and benefits. The researcher claims it to be false and would like to prove it on paper. 8. DRAFT QUESTIONS My name is Ankit Sharma and I am a student of Business and Hotel Management School in Luzern, Switzerland.This research survey will give me concrete evidence towards my project, ‘What are the most successful methods to motivate restaurant employees in Switzerland’ and aid me in my Research and Methodology class. The questions will be regarding the factors that will motivate the employees in a restaurant oriented job and the answers will be kept anonymous and confidential and used only for research purposes. Questionnaire 1 What are the factors that motivate you to work? Name: Age: Sex:Nationality: American African European Asian Other 1) From a scale of 1 to 4, 1 being very satisfied, how satisfied are you with your job? a. 1 b. 2 c. 3 d. 4 2) What is the first feature you look at when accepting a job? a. Pay b. Work hours c. Type of job d. Location 3) Your average daily work hours ranges from: a. 6-7 b. 7-8 c. 8-10 d. 10+ 4) Which of the following factors motivate you? a. Money b. Special benefits c. New challenges daily d. Job security 5) What is your average monthly income? a.

The Whipping Boy

THE WHIPPING BOY This is an adventures story about friendship and villains . Jemmy, the whipping boy, has to live an unfortunate life in the castle . he is a stand-in for any discipline the prince is given . The prince, prince brat, is the most horribly behaved boy in the kingdom! So as you can see, Jemmy, the whipping boy, is given a lot of whippings! Not only was Jemmy physically abused, he was emotionally and verbally abused by the prince. Then, one day prince brat got tired of being told what to do! So he asked Jemmy to run away with him, Jemmy agrees. Deep in the forest they got kidnapped by two outlaws! They manage to escape and hitch a ride with a potato man. They are hunted down and recaptured, but yet again they were able to escape. They traveled through the sewers and hope to find third way home. Prince brat is cruel and mean. He enjoyed watching Jemmy get whipped. Most of his misbehavior was so that Jemmy could get whipped. A whipping boy, according to prince brat, is supposed to bawl and cry, but Jemmy never did, he was very strong and held in his screams. Never did a tear come out. While they were captured, the prince slowly stared realizing the negative effects of his behavior, by seeing how good of a person Jemmy was, it got him to look within himself and search for his qualities. In one instance, Jemmy reached out and gave the prince’s sleeve a tug, and the prince reached out and grabbed his hand. Because they had this common enemy, they had to band together. This showed the prince the meaning of friendship. Prince brat is a whole new person! Sweet and kind. Now all the kingdom loves him for being nicer and kinder. Now they have a new bond, and prince brat has a best friend

Body Image Problems Are Serious And Deadly

Body Image When I hear the word body image I began to shrink inside. I have never really been comfortable in my own skin. As a child I was my own worst critic; I hated the color of my skin, my weight, to my hair. As a child my relatives would always say I was dark. So, I hated my skin color. I always wanted to be lighter because it seemed that light-skinned girls my age that were light skinned were able to get whatever they wanted. From the time I was a little girl I told myself I would get†¦ conditioned to believe that our bodies are flawed. Projected by the media consumed, fashion modeled during Fashion Week, or critics online, the message is clear: we commit the crime of imperfection simply by existing. Society shames us for this, for not fitting into the unrealistic mold cast upon us. One of the primary sources of this is body shaming, which is simply defined as â€Å"shaming someone for their particular body type†. Living in the 21st Century, anyone can be subjected to body shaming. However, the†¦ Media’s Influence on Body Image Many people would say that they are unhappy with their body. This problem can be described as low self esteem, several individuals say it is caused by mass media. Over the years the media has continued to negatively influence people’s body images, usually in a bad way. The media’s influence on body image strongly impacts the way boys and girls see themselves, causing severe insecurity and sometimes serious mental diseases. A person’s body image can be described as†¦ Essay Date Here- The Media and Female Body Image The media is everywhere. Magazines. TV shows. Movies. People are exposed to it on the daily. But, very little attention is given to whom is exposed or what messages are being conveyed. Females, young and old, from the very beginning are exposed to the broadcasting and the sorts. Image upon image of a â€Å"perfect† female are constantly drilled into their heads. Everything from â€Å"flawless† skin to â€Å"proportioned† bodies are scattered across the way and viewed†¦ me because I’m naturally thin, I always have been, but not by choice. I know that if I did not have the genes my parents gave me I would not be the same size I am today. To be honest I consider myself to be a fat person. No, I do not have a body image problem. I know I am thin, but at this point I should be extremely fat. I am constantly eating junk food, I am the one who goes to a party and instantly starts to look for the food and will shamelessly shove brownies, cupcakes, and bacon in my face†¦ Body Image in Our World How many women and men are unsatisfied with their body image? How many people could say that they have never judged someone based solely on their looks or their body figure? Body image in the world today consists of the perfect figure for both men and women. The perfect body figure resembles an in shape, healthy, and tan body. Though being skinny and being in shape are two different concepts. Many women struggle with what other people think about their body image. Becoming†¦ Social Problem of Body Image Body image is a social problem because it affects our daily lives. Body image is a perception of how one sees how they should look like (Paquette and Raine). It affects our lives by causing people to have body dissatisfaction, dieting, eating disorders, and muscle-enhancing. Surveys show that many women, regardless of their age or weight, are dissatisfied with their bodies (Paquette, Raine 1). It is known from Psychology studies that women’s self and body images are lower†¦ part of popular culture that has a large influence on the general population is how women displayed are in mass media. Women in popular culture show indirectly that being thin is successful and beautiful. With this false message transmitted, serious problems occur. The influence of women in popular culture and how they present themselves can be a breeding place for physical and emotional unrest. When women are objectified in popular culture, they set a standard on how one should appear. Popular†¦ Body Image The perfect body is something that every person wants but very few posses. Many people will do just about anything to either fit in with their community or cover up their insecurities. Women are clearly more obsess with obtaining the perfect body more than men. From an adolescent’s viewpoint, a particular body image can be particularly dangerous because it can lead to a physiological obsession, eating disorders, and physical health consequences (Berger, 2014). Adolescents can become†¦ sends. The â€Å"perfect image† projected by the media promotes a negative body image in individuals and can lead to lower self ­esteem. Body image could be defined as the way people picture themselves and how they think other people picture them. However, negative body image is a thought that is influenced by the messages the media. It is an unrealistic view of how a person pictures their body. Those who have a negative body image have critical comments and thoughts about their body, obsessively compares†¦

Britain's transition from a predominantly rural pre-industrial nation Essay

Britain's transition from a predominantly rural pre-industrial nation to a more urbanized industrialised country was the key change in economic and social development in the century after 1750 discuss - Essay Example From an historical perspective, the difference was fundamentally transformational. The changes wrought by industrialization have set human society on an arguably irreversible path. The country of origin of these changes and thus also the country wherein occurred much of the first research into them was Great Britain. There has been much debate as to the reasons for their onset, but as to the existence of the changes themselves, very little in the way of denial can be maintained. It was in Britain that the sparks of the Industrial Revolution were first lit and the appearance of ‘modern’ socio-economic phenomena began to be seen: urbanization and rationalization. As Eric Hobsbawm put it: ‘[t]he Industrial Revolution marks the most fundamental transformation of human life in the history of the world recorded in written documents’ (Walton 1987, p. 89). In the case of Britain and the world then, the changes were both fundamental and prototypical. Britain was the first to undergo them. Volumes could be written about all these changes. Here we will seek to analyse some of them so as to get an idea of their effects. The case must be made that these changes stood as the most significant economic and social developments of the last three centuries. It must be recalled that the nature of socio-economic relations prior to industrialization were feudal. Here we must look at the Britain of the mid to late nineteenth century and in a way compare it the one which existed 100 to 150 years prior. This should not be allowed to foster an all too simplistic depiction of the industrialization/modernization process as being one which did not exist and then did exist ex nihilo. The modern era and industrialization, as the socio-economic stage after feudalism, came about gradually and not ‘all at once’. For the purposes here, these phenomena will be presented with attention paid to

Brain-computer interface Essay Example | Topics and Well Written Essays - 500 words

Brain-computer interface - Essay Example The study starts by having a hypothesis on the continued growth in technology as the main approach is ensuring continuity in Brain-computer interface. The first experiment on Google was to determine if Brain-computer interface is accompanied by an easier platform in the working conditions or harder. Installing the use of Brain-computer interface infrastructure, matches recommended infrastructure such as that of IBM, HP, Microsoft, Sun, EMC and Oracle (Tan and Nijholt 13). Brain-computer interface refers to the virtual delivery of computing technology as a service as opposed to being a product. According to Tan and Nijholt (26), with the use of Brain-computer interface, shared resources such as software and information is shared through interlinked networks on the internet. Studies on Amazon and sales force adopt the nature of working with the application of the new technology. The networks operate on a virtual platform assuring displacement of information in all the connected networks. Data warehousing is a database that organizations use for analysis and reporting. Data stored in the ware house is uploaded from operational systems, which may pass through operational data store to gain additional information before stored in the Data warehouse for reporting usage. In the research analysis by Tan and Nijholt, a simple data warehouse uses staged data to integrate and access layers in housing key functions. In the staging process, raw data is stored. In tegration involves layer integration where data is placed in hierarchical groups. The access layer is hence used by the user to retrieve data. The linkage between the two systems is applicable in many levels (Tan and Nijholt 26). The 21st century has been converted with the emerging effect displayed by the brain-computer interface environment creates an interesting merge of information. Data warehousing performs the same effect of what is does to the web server. It will raise the